A small exhibition identity that uses a quiet palette and an unusually confident silhouette.
Brand2026Self-initiated concept
Exhibition identity, graphic system and art direction
Original self-initiated study by Wuren Studio for the fictional Moss Index practice.
The question
The exhibition needed a recognizable presence across invitations, posters and the entrance. Its visual system had to hold together while giving each featured object its own space.
The direction
We built the identity around a single sculptural silhouette and a simple typographic rhythm. Pale mineral tones create breathing room. Deep green anchors the information, with reflective details adding a little tension.
What took shape
The proposed identity gives the exhibition a sculptural focal point and a consistent type hierarchy. This case explains how the same balance could carry into an invitation, poster and display title.
